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*Shanghai Automotive Industry Corporation Logo: Student Project ACCD, 2003

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final design

ideation phase 3

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Final Logo Design Proposal

     

  • The stars in the flag of China represents the four different social classes united under one ideal.
  • The cogwheel represents the working class.
  • The compass was invented in China about 300 A.D. and were widely used by 1100 A.D.
  • The North Star represent the fisherman's friend. It has been for a long time a symbol of guidance, dependability, and loyalty.
  • Shanghai first began as a town of fishermen and grew into a famous city port.
  • The circle in the cogwheel also serve as both the steering wheel of a boat as well as the wheel of a car

 

 

Ideation Phase 3





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